On behalf of the Institute of Advanced Business Australia, Small Business Australia and the Australia China Business Council I would like to invite you and your colleagues to attend the following webinar that I am presenting.

The need for businesses and leaders to build an understanding of Chinese customers and the Chinese market has never been greater. The world’s largest group of consumers and one of the only economies able to maintain a positive annual GDP growth rate in 2020, the 1.4 billion people who live in China and 46 million Chinese people living outside China are the single largest and fastest-growing customer segment in the world.

With the attractive brand positioning of Australia for many products and services in high demand by Chinese customers, there are opportunities for businesses of all sizes to profit. From start-ups to superannuation fund managers, a business without a Chinese customer strategy leaves significant growth opportunities on the table.

China is large, it’s complex, and it’s different, very different from western countries like Australia. Many have tried, many have failed. Those that succeed have learned lessons fast and continued to adjust their mindsets, strategies and approaches.

Date: Tuesday 22 September 2020
Time: 7:00pm – 8:00pm AEST
Format: Zoom Webinar, Q&A

Full details here acbc.com.au/event/key-factors-for-chinese-market-and-customer-success