Attracting customers
Five ways to reinvent your business
During these challenging times for SMEs, there are five key areas small business owners should focus on to help ensure their survival:
- Find new trends that are growth areas, such as in local tourism, health and senior services
- Determine how much of your old business can be done profitably online
- Explore what needs customers have that you could be ‘credible’ in providing
- Examine what export opportunities may exist
- Determine what digital tools can help your operations or sales – eg CRM, website operation, web video and online meetings
