Bill Lang

About Bill Lang

Bill Lang is a business educator, coach and adviser across a range of industries and countries. An MBA from Harvard Business School laid the foundation for a 30-year career devoted to helping business owners, leaders and team members build skills and implement strategies to achieve incredible results, including capitalising on the significant opportunities presented by Chinese customers at home and abroad.

Importance of ‘daigou’ in cracking the China market

By |2019-08-06T16:15:28+10:00August 6th, 2019|Blog Post, Chinese Customer Success|

A recent article on ABC.net.au, The daigou channel — how a handful of Chinese shoppers turned into a billion-dollar industry, has highlighted this growing phenomenon in western countries such [...]

How a single photo turned a dying town’s fortunes around

By |2019-07-30T14:57:25+10:00July 30th, 2019|Blog Post, Chinese Customer Success|

Here’s a heartwarming – and revenue-raising – story for all those tourism and retail businesses that are doing it tough, and desperately looking for ways to boost cash flow. [...]

ACBC: It’s a long way to the top (if you don’t use a QR code to attract Chinese customers)

By |2019-06-19T11:05:29+10:00June 18th, 2019|Blog Post, Chinese Customer Success|

They say a picture tells a thousand words… so translated Chinese characters must at least be worth 1.4 billion (the current population of China). With Chinese tourism to Victoria [...]

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Chinese customer opportunities in the Geelong, Bellarine and Southern Coast regions

By |2019-06-24T13:20:40+10:00June 6th, 2019|Blog Post, Chinese Customer Success|

As a business growth expert with a strong focus on China, the most common question I’m asked by business owners is: how do I capitalise on the outstanding (and [...]

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QR codes to make Aussie beaches safer for Chinese tourists

By |2019-06-19T11:42:42+10:00June 6th, 2019|Blog Post, Chinese Customer Success|

Tragically, Victoria recorded 26 drowning deaths over the 2018/19 summer, only two deaths below the 1997/98 record of 28 drownings. This comes as record numbers of people flock [...]

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How to capture the Chinese tourist market

By |2019-06-06T09:41:16+10:00May 16th, 2019|Blog Post, Chinese Customer Success|

Many Australian businesses have not yet fully grasped the scope of the ‘golden dragon’ - the massive opportunities provided by Chinese visitors to Australia (both tourists and students). On [...]

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Scholarships for entrepreneurs and owners to visit China & explore opportunities

By |2019-06-06T12:03:39+10:00May 14th, 2019|Blog Post, Chinese Customer Success|

I’m excited to co-lead a group of 25 young entrepreneurs and innovators from Australia, the US and Canada in a tour of China that will provide invaluable expert mentoring, [...]

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