Making Social Media Pay – Harvard Business School Bootcamp 2011

This weekend in Boston I am of Moderating a series of Workshops at the Harvard Business School as part of reunion Weekend. Once every 5 years Harvard Business School Alumni from the classes of 91, 96, 2001 and 2006 gather at the Business School to connect in person and get the latest updates on the research and insights generated on key organisational issues facing business, government and the For Community Benefits organisations (my new word for Not For Profits). Two of the major issues to be discussed at the Social Media (SM) Boot Camp revolve around leveraging SM for Career Development and for Customer Engagement. Come back to future Blog Posts for insights from leaders from Internet organisations including LinkedIn, Facebook, Expedia and Google. We will also gather the views of entrepreneurs in music, education and digital marketing.

By Bill Lang|2020-05-11T13:46:57+10:00June 1st, 2011|Blog Post|0 Comments

About the Author: Bill Lang

Bill Lang is a business educator, coach and adviser across a range of industries and countries. An MBA from Harvard Business School laid the foundation for a 30-year career devoted to helping business owners, leaders and team members build skills and implement strategies to achieve incredible results, including capitalising on the significant opportunities presented by Chinese customers at home and abroad.